Real Estate and Technology

If you’ve ever had a listing, you’ve had a customer that wants to know whats going on with it. Feedback is something you can’t avoid. To most of us feedback means chatting with the showing agent after a showing takes place and getting a general feeling for how things went. It seems a simple matter to call the showing agent right after the showing to find out how it went.

The problem is that you might not remember to do it right away or the agent might be hard to reach. Maybe the agent doesn’t remember the house or the conversation gets sidetracked and you don’t ask all of the questions you should. Have you ever collected feedback and not communicated the information to the seller? In this new information age some sellers expect ?feedback after every showing.

A different, but related problem is when you get a lot of negative feedback. Good Realtors have lost good listings because they keep calling and saying the property is over priced. The seller gets sick of hearing it and they associate ?the negative feedback ?with you, the listing agent. They shoot the messenger.

More information on My Showing Log Feedback Management

I have developed a tool that automatically requests and tracks showing feedback. Â ?It is simple, reasonably priced and it works. There is very little time to spend learning how it works. You can still call agents for feedback if you want and use the showing log to record your notes. You will find, however, that the automatic feedback form gets more information more consistently.

You will also discover that customers are more accepting of the data on the feedback form than what you tell them directly. Sometimes a seller will say “Whats wrong with that agent” and you will know they would have been quietly thinking ?bad things ?about you if they hadn’t read it for themselves.

I didn’t set out to build a real estate program to sell Realtors. I started by organizing myself, then my office. Next thing you know I hired programmers to make my simple little thing better. I still sell real estate, I am a broker ?and have ?agents working with me. I use my own program every day and am constantly making it better.